Animation Project screenshots

These are the pictures of all the different layers Iv used to make my animation function properly. I had draw the images myself and make it look as good as possible. When i finished drawing my chosen object, depending on what is animated and what isn't, i then converted what I drew to a graphic or a movie clip if its intended to move. When I was making movie-clips I make classic tweens to start animating it. The movie-clips i have in my overall project is the, walk cycle; helicopter; car, background. I then structured when certain things will appear in the time frame.

This is the walk cycle layer that involves the character walking to the vehicle to enter it.

 This is the front view of my self-made helicopter 

 I had to make a side view of my helicopter for a different part

Audience research

                                         Audiences effectiveness and methods

Audiences:

One of the most popular techniques currently being used by digital advertisers, audience targeting involves buying and serving ads to a specific audience segment, whether it’s gender, household income, age group, education level, relationship status or hundreds of other specific demographic attributes. The information is typically derived from a combination of both first-party and third-party data, and can easily be selected when deciding how much to bid on available media inventory.

Behavioural:

Where audience targeting takes into account what a person looks like, behavioral targeting focuses on what a person does. This is the process of selecting prospects based on their online activities and specific actions they’ve taken a website. Most commonly, these are measurable Web events like what pages a person has visited, what products they’ve viewed or what conversion events they’ve attempted.

Retargeting:

Retargeting has earned a less-than-stellar reputation as most people associate it with those ads that follow you across the Web. You know the ones. You looked at a pair of sneakers for a few seconds and now every site you see has ads for those exact same pair of kicks. But in spite of its negative association, retargeting happens to be very effective. In fact, 90% of marketers say it’s as effective as search. With programmatic, you can evaluate and bid on individual users who have already visited your site, letting you effectively buy audiences at scale by matching behavioral cookie data with it.

Geotargeting:

Just what its name implies, geotargeting is the method of delivering highly specialized and highly targeted messages that are customized based on identity and behavioral profiles layered onto a specific geographic area, down to the zip code level. It also often enables targeting by IP address.

Cross-Device:

Cross-device targeting is the ability to serve targeted advertising to prospects across multiple digital devices based on an understanding of how and when they may be using a specific device. Essentially, it's another flavor of retargeting because it enables you to retarget an ad on one device, knowing buyers have seen an ad or visited your site on another device. Naturally, there are more complexities involved in this form of targeting.

Contextual:

Similar to the traditional method of buying advertising based on editorial relevance, contextual targeting looks at the category or keywords of a website page a customer is viewing and then serves them ads that are highly relevant to that content. The difference is marketers can bid on specific keywords and topics across the Web and have their ad served next to related articles.

Alternative Cities Animation Project

I have researched certain details on what my animation is going to be based on such as the city that its going to be in. Also the form of transportation my character is going to use to get to another location. I also took a walk cycle from the internet to use in the animation.

My storyboard is going to consist of 6 different sequences. 1. is my character walking to the helicopter. 2. is him entering the helicopter and taking off. 3. My character arrives in NYC 4. is him descending to the road. 5. He gets into his car. 6. Speeds off into the distance.

So far on flash i have gotten half way through tracing over a walk cycle that i imported onto it using the pen tool.

First After Affect Work

Tools/Techniques: Position, Opacity, Rectangle, Keyframes, 

Restore image

Horse Walk Cycle

 Horse walk cycle animation

The tools and techniques i used to create this animation included; pencil tool, fill bucket, convert to symbol (graphic, movie clip), classic movie tween, free transform, rectangle tool, oval tool.

I used templates i downloaded to trace from using the pencil tool and i converted it into a movieclip so i could start animating. I then smoothed the block like edges out to make it look more realistic.

I then made a new layer for my background and used rectangle tool to triple the size of my space to create enough room for clouds, trees etc. I broke the rectangle apart so that i could draw on it. I split the rectangle in 2 separate parts with the pencil and filled it with the colours of  my choice. Using oval tool i made clouds and trees and deleted the stroke so it was 1 solid colour.

I put my animation onto the background and it was done.

What i had trouble with was drawing over the different shapes i made or that i downloaded from the internet because i forgot to break them apart. Also i didn't switch my pencil to smooth when i was tracing the walk cycle.

The whole animation on the movie clip went quite well and i'm proud of how it looked at the end compared to the initial animation in the beginning. 

My improvement would come with experience of used tweens and getting used to the different symbols and what they do.

Car Animation Evaluation

Car Animation

I downloaded the separate car parts and put them together. I then animated each of the parts (Car body, 2 wheels, fumes) using classic tweens. I copied each key frame on the different layers and moved them to a later period in the time frame, moving the angles of the parts each time.

I found doing this very easy as is everything up to now that iv made using flash.

Nothing went wrong that wasn't easily correctable .